Indian cricket team captain, Virat Kohli has been performing on the field as well as off the field. He is grabbing huge brand endorsements lately.
Recently he signed a whopping 100 Cr deal with tyre manufacturing company, MRF for eight years. Earlier he had penned a 110 Cr deal with sports and lifestyle brand Puma.
Kohli has been very choosy about the brands that he endorses. Few days back, he put down an offer from PepsiCo since he himself doesn’t consume it and wouldn’t ask others to do so just because he’s getting money to endorse it.
Kohli has become a “brand machine” and is currently endorsing 18 brands which includes Puma, MRF, Audi, Tissot, Toyota, Boost Drink, BSF (Border Security Force), Fastrack, Nike, Red Chief Shoes, Manyavar, TVS, Fair and Lovely, Pepsi Ad, Flying Machine Ad.
So we here at Follow Your Sport will try to decode the top 5 brands endorsed by skipper Virat Kohli.
1. Puma: ₹ 110 Crore
Last month, Kohli became the first Indian sportsperson to sign an eight-year, ₹ 110-crore endorsement deal with German sportswear Puma. This is the biggest contract signed by any cricketer till date with Puma. As per latest stats, Kohli charges ₹ 2 crore per day for endorsements on a 3 day contract basis.
A new era begins now. With @PUMA. #Forever #ForeverFaster
2. MRF: ₹100 Crore
The latest entry into the list is extending his contract with brand MRF. A report in Economic Times states that the talismanic Indian top-order maestro has now renewed his bat sponsorship with MRF for eight years for a whopping amount of more than 100 crore Rupees. We are still waiting for an official confirmation over it. But just like he keeps scoring centuries on the field, here also he bagged a ton.
3. Audi: 1 Million USD
Virat Kohli and his love for luxury cars it known to all. German automobile giant Audi signed an undisclosed deal with Kohli which is assumed to be more than $1 million per year.
Got behind the wheel of the new Audi R8 V10 plus & it was spectacular @AudiIN #FastestAudi
4. Adidas: ₹10 Crore per year (approx)
Way back in 2013, young and aggressive Virat Kohli was amongst the top scorers for India. He was taken on board by sports giant Adidas. Signing was done for $1.4 Million a year which is approximately ₹10 Crore a year. It was a 3 year contract and was cancelled this year with mutual discussion.
I am all in. #battleready #adidas #techfit #allint20 @ImRo45
5. PepsiCo: ₹ 8 Crore per year
Virat Kohli had endrosed with PepsiCo for a deal of $1.16 million a year which is around ₹8 Crore per year. By this deal he surpassed others like MS Dhoni, Ranbir Kapoor and Ranveer Singh as the highest grossing celebrity. This contact expired on 30 April this year. Virat being a fitness freak, decided not to renew his contract with the cola brand.
Tell us which of Virat’s awesome innings made you groove, using #PepsiMoji & you can win a shopping voucher.