‘The Price is Right’ – Brazilian club comes up with innovative shirt sponsor

Brazilian Serie D side Flu de Feira have launched a new kit sponsorship that has seen their shirt numbers become oversized price stickers. So now you can plan your weekend shopping budget by tuning into their game, with a lot of exciting offers printed on their jerseys.



El Fluminense de Feira, de la Serie D brasileña, utiliza los números de las camisetas para publicitar ofertas de un supermercado.

— David Acebal (@dacebal) April 6, 2017


The deal with a supermarket chain has players having items on the back as their names and oversized price stickers corresponding to their squad number. The club’s marketing director, Xiko Melo had this to say, “We are always looking for new partners, innovations, and this work was developed in one of these partnerships. In each game, we will bring different offers.”


For a club that has been trying to make ends meet, this is surely an interesting marketing strategy that has caught global attention. We can now look forward to a lot of minor American clubs copying the same idea in the coming weeks. Safe to say, it is a pretty creative way of advertising and social media has been enjoying seeing something fresh!


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